Consumer Tip Videos

Optimize YouTube for Your Real Estate Marketing

At a time when video content is at a premium, an agent’s marketing strategy can’t be complete without developing a presence on YouTube. With more than 288 million daily users, according to Statista,  YouTube provides several benefits for your branding efforts that are too good to pass up. From generating leads and promoting your brand […]

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Maximize Your Experience at NAR Booth #1531

NAR PULSE—Come visit the National Association of REALTORS® (NAR) on the expo floor at the 2021 REALTORS® Conference & Expo, Nov. 12-14 in San Diego and see how your membership benefits YOU. You can even enter to win a vacation prize package provided by the NAR Travel Club, a proud partner of the REALTOR Benefits® Program, valued […]

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Be Sustainable—and Strategic

Research shows that homebuyers want, and will pay for, sustainable features like energy-efficient appliances and low-emittance windows. Stop in at NAR’s Sustainability site and find the research, reports, and resources you and your agents need to ramp up business and reach more clients. Read more here.

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Pat Poole Promoted to SVP of Member Services at LeadingRE

Chicago-based Leading Real Estate Companies of the World® (LeadingRE) announced that it recently promoted Pat Poole to senior vice president, Member Services/North America. In this newly created role, Poole leads the network’s U.S. member-facing team of vice presidents, Business Solutions, who provide hands-on consultative support to the network’s member companies, with the goal of helping […]

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Century 21 Expands in Denver

Brenda Moore, broker/owner of Moore Real Estate Services, recently announced her affiliation with Century 21 Real Estate, forming CENTURY 21 Moore Real Estate to better serve Denver area real estate clients and customers. “We are excited to affiliate with the most recognized name in real estate and a global powerhouse that for 50 years has […]

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RE/MAX Expands in Massachusetts

RE/MAX Platinum is expanding their footprint throughout Massachusetts, and partnering with industry veteran Rich Rocci to do so.  The team will be opening a new office in Carver, Massachusetts, on Nov. 1, 2021. This expansion marks the third location for the real estate company, also operating out of Melrose and Bridgewater since 2016 and 2018, […]

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Impacts of Appraisal Bias Felt by Real Estate Professionals

Conversations surrounding racial bias in real estate aren’t new, but they have resurfaced as home appraisals gaps based on subjective judgment have slighted minority homeowners looking to capitalize on their accrued equity. Recent reports have placed a more public light on the adverse effects in minority neighborhoods. However, they also raise questions among industry professionals […]

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New-Home Sales Bumped Up for Third Consecutive Month

New-home sales for single‐family properties in September 2021 were at a seasonally adjusted annual rate of 800,000, according to the latest Census data. This is 14% above the revised August rate of 702,000, and the third month in a row of increases. However, it is still 17.6% below last year’s numbers. Market breakdown: New-Home Sales: 800,000 […]

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Housing Groups Release Statement Regarding Unused Rental Assistance Funds

According to the latest report from the Treasury Department, disbursed Emergency Rental Assistance Program (ERAP) payments now total nearly $2.8 billion, with more than 510,000 households receiving assistance. However, according to the National Apartment Association (NAA) and the National Multifamily Housing Council (NMHC), this is less than a quarter of the total emergency rental assistance […]

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JPAR Named Fastest-Growing Franchise

JPAR® Real Estate has announced that, based on the data reported in the National Association of REALTORS® (NAR) 2021 Franchise Report, it is the No. 1 Fastest-Growing Franchise by Percentage of Office Growth. “We’re honored to have achieved this impressive recognition of our company’s growth,” said Laura O’Connor, president and COO, JPAR® Real Estate, in […]

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